2009 June « SEO Juiced: A Webwordslinger Gig

Archive for June, 2009

Web Site Selling Opportunities: They’re Everywhere!

30Jun09

Many website owners find themselves interacting with customers in a number of ways. The website, of course, is interactive to one degree or another (more interactivity is better if you haven’t been paying attention to the new Web 2.0 list of must-haves). But you interact with customers before, during and after the sale and each [...]

Filed under: on-site optimization, SEM, SEO copywriting, site text, web site design, web writing | 2 Comments
Tags: copywriting, on-site marketing, Paul Lalley, selling opportunities, SEM, SEO, web site design, webwordslinger

Selling to the Rich

29Jun09

Seven Tips to Reach the Rich: Marketing to the Luxury Consumer There was a time when the world wide web was NOT the place to sell $100,000 diamonds or fine works of art. It was a place to shop for books, a few music downloads and maybe buy some electronics gear. The luxury consumers, the ones [...]

Filed under: client retention, demographics, SEO copywriting, site text, Uncategorized, web site design, web writing | Leave a Comment
Tags: demographics, on-site marketing, Paul Lalley, webwordslinger

Seven Site Screw-Ups: Seven Solutions

28Jun09

One of YOUR Clients? Things change. Especially on the W3. It’s electronic evolution on steroids and if your web site is looking a bit dusty (pre-2004), it may be time to re-evaluate and make a few changes to get your site looking and feeling current. Here are seven common flaws you see on a lot [...]

Filed under: client retention, off-site marketing, on-site optimization, web site design | Leave a Comment
Tags: client care, client retention, on-site marketing, Paul Lalley, web site design, webwordslinger

Write the Perfect Newsletter

28Jun09

A lot of site owners use newsletters for a lot of different reasons: – They make good bait for opt-ins. – They contribute to the “value-added” equation of a suite of products. – They keep you and your site before the eyes of consumers. – They encourage repeat visits to the site. – They deliver [...]

Filed under: client retention, newsletters, off-site marketing, web writing | Leave a Comment
Tags: client retention, newsletters, off-site marketing, Paul Lalley, webwordslinger

Has FREE Lost Its Value On The Web?

28Jun09

You can’t swing a dead copywriter without hitting some website offering something free. Whatever it is – usually a 20-page eBook or some TOP SECRET information – it’s the bait used to get site visitors to sign up for something – to opt in, in other words. It doesn’t take much to put together a [...]